Branding, Webdesign & Webflow Development for Early stage companies
HomePage Lab helps startups transform their website through strategy, messaging, design, and Webflow development.
Trusted by fast-growing startups and B2B teams.
Featured Projects
What we do
Strategy
A brand questionnaire, a founder interview, and where it helps, your sales call recordings. It all becomes a messaging doc that defines your positioning and your buyers' actual words. Every design decision after that traces back to it.
Branding
Brand research and a competitor audit mapped on personality sliders, so we design into the gap instead of the crowd. You get brand guidelines and a design system that keeps the brand consistent everywhere.
Webdesign
Boost your online visibility with our comprehensive Webflow SEO services, ensuring your website ranks and performs. Rank higher and grow faster with our expert SEO services.
Webflow Development
Turn your Webflow website into a lead generating engine. We combine UX with data to boost conversions, maximize ROI, & grow your brand.
Figma to webflow
Smooth transitions guaranteed. Migrations from WordPress to Webflow, Squarespace to Webflow, and Wix to Webflow are our specialties.
Webflow Maintenance and Support
We provide post launch updates, performance checks, and troubleshooting to keep your Webflow site secure and optimized.
Our Process
Positioning and Messaging
A good site starts with a clear story. We build that story with you, then everything else gets easier.
- Research your users, market, and competitors
- Review your current positioning and messaging
- A working session to get your team aligned
- A Messaging doc you can keep using
Conversion Copywriting
Turn your positioning into words that pull people down the page and toward the button.
- Written to convert, not just to sound nice
- Built on the positioning we just set
Branding and Web Design
We build the design system and brand rules that make you look different, then apply them across the site.
- A design system your team can build on
- Brand guidelines that keep you looking distinct
- Layouts built around how people actually read
- Typography picked for reading, not just for looks
Webflow Development
We build clean, fast, scalable sites with components your marketing team can actually work with.
- Fast, secure, and works on every screen, across all browser
- Reusable components, so new pages take hours not weeks
- Your team can edit and publish without a developer
- Built for SEO from the first section
CRO and Support
Launch is the start, not the end. We watch what real visitors do, then keep improving the page.
- Analytics and event tracking set up properly
- A/B tests based on real visitor behaviour
- Monthly report on what moved and what didn't
Founders Journey
I spent three years building Webflow sites, I was good at the build.
What I never got was the other half: talking to the client, understanding the business, seeing whether the work changed anything.I started Homepage Lab to close that distance, and because I wanted something of my own to be proud of.
I didn’t come from design. I came from high-ticket B2B sales, where I learned what makes buyers trust, engage and convert. I kept seeing the same gap: businesses evolve, but their websites don’t. That’s what led me to build The HomePage Lab — where we treat websites as positioning and conversion assets, not just design projects.
1 / 5
What our clients say:
"Consistent timeline execution and unmatched reliability throughout the website revamp process"
Ann Byington
Head of Marketing, Adaptive Insurance
Our Team
Shobh Yadav
Partner & Webflow Lead
Muskan Yadav
Partner & Marketing
Suhas Anjan
Sr Brand Designer
Dhiraj Ingle
Developer
Frequently Asked Questions
A Bengaluru-based B2B branding and website agency covering positioning, identity, Webflow development and video for SaaS,Healthcare, fintech, deeptech and enterprise tech. Strategy comes before design, so every asset traces back to one documented position.
Homepage Lab works mainly with B2B SaaS, healthcare, insurance, AI startups, cybersecurity firms, manufacturing technology businesses and enterprise organizations that need a scalable, performant marketing website. Past clients include Neotec, Scholr and Adaptive.
A full build covering strategy, messaging, visual identity, UI design and Webflow development usually takes 8 to 10 weeks from kickoff to launch.
Book a strategy session on the Homepage Lab site. It's a no-obligation call to understand your business, your brand challenges and where you're trying to get to. After that we send a scoped proposal with timeline, deliverables and investment. Email or phone works too.